Privacy policy

Last updated: March 2026

This Privacy Policy explains how Tile and Stone Boutique Ltd collects, uses, stores, and protects your personal information when you visit homeofclay.com, make a purchase, or otherwise interact with us. We are committed to handling your data responsibly and in accordance with UK data protection law.

For any data protection or privacy query, please contact us:

Email	sales@homeofclay.co.uk
Phone	01782 617517
Post	Tile and Stone Boutique Ltd, 2/3 Borough Road, Newcastle-under-Lyme, Staffordshire, ST5 1TJ

1. Who We Are

This website is operated by Tile and Stone Boutique Ltd, registered in England and Wales (Company Number: 08489720), VAT Number: 162624419, with its registered office at 2/3 Borough Road, Newcastle-under-Lyme, Staffordshire, ST5 1TJ.

For the purposes of UK data protection law, we are the data controller of your personal information. This means we are responsible for deciding how and why your personal data is processed.

Our website is hosted and powered by Shopify. Where Shopify processes your personal data on our behalf, they act as a data processor. Where Shopify processes data for their own purposes, they act as an independent data controller. Please refer to the Shopify Privacy Policy for more information.

2. The Law That Applies

We comply with the following UK data protection legislation:

UK General Data Protection Regulation (UK GDPR)
Data Protection Act 2018
Data (Use and Access) Act 2025
Privacy and Electronic Communications Regulations 2003 (PECR) -- in relation to cookies and electronic marketing

The UK data protection regulator is the Information Commissioner's Office (ICO). You can find out more at ico.org.uk.

3. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

Category	Examples
Contact details	Name, email address, phone number, billing and delivery address
Financial information	Payment card details (processed securely via Shopify Payments -- we do not store full card numbers), transaction details, and payment confirmation
Account information	Username, password, preferences and settings (if you create an account)
Transaction information	Items viewed, added to basket or wishlist, purchased, returned, or cancelled
Communications	Emails, enquiries, customer support messages, and reviews you submit
Device and usage information	IP address, browser type, device identifiers, pages visited, and how you navigate our website (collected via cookies and similar technologies)

4. How We Collect Your Information

We collect personal information in the following ways:

Directly from you -- when you place an order, create an account, contact us, submit a review, or sign up for marketing emails
Automatically -- when you browse our website, via cookies and similar tracking technologies
From Shopify -- as our platform provider, Shopify collects and shares certain technical and transactional data with us
From third-party service providers -- such as payment processors and delivery partners, where relevant to fulfilling your order

5. Why We Use Your Information and Our Lawful Basis

Under UK GDPR, we must have a lawful basis for processing your personal data. The table below explains what we use your data for and the lawful basis we rely on in each case.

Purpose	Lawful Basis
Processing your order, arranging delivery, and handling returns or refunds	Performance of a contract -- necessary to fulfil your order
Creating and managing your customer account	Performance of a contract
Sending transactional emails (order confirmations, dispatch notifications, returns updates)	Performance of a contract
Sending marketing emails and promotional communications	Consent -- you can withdraw this at any time by unsubscribing
Fraud prevention, account security, and detecting suspicious activity	Legitimate interests -- to protect our business and customers
Improving our website and understanding how customers use it	Legitimate interests -- to improve our services
Complying with legal obligations (tax records, consumer law, fraud reporting)	Legal obligation
Responding to customer enquiries and support requests	Legitimate interests / Performance of a contract

6. Who We Share Your Information With

We do not sell your personal information. We may share it with the following third parties only where necessary:

Shopify -- our e-commerce platform provider, who hosts and processes data on our behalf. See the Shopify Privacy Policy for details.
Payment processors -- to securely process your payment transactions
Delivery and logistics partners -- to fulfil and deliver your order, including your name and delivery address
Email marketing providers -- where you have consented to receive marketing communications from us
Legal and regulatory authorities -- where we are required to do so by law, court order, or to protect our rights
Professional advisers -- such as accountants, lawyers, or auditors, under strict confidentiality obligations

All third parties we work with are required to handle your data securely and in accordance with UK data protection law.

7. International Transfers of Data

Some of our service providers, including Shopify, may store or process your personal data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place in accordance with UK GDPR, such as:

Transfers to countries assessed by the UK government as providing an adequate level of data protection
International Data Transfer Agreements (IDTAs) or equivalent contractual safeguards approved by the ICO

8. How Long We Keep Your Data

We retain your personal data only for as long as necessary for the purpose it was collected, or as required by law. Our general retention periods are:

Order and transaction records: 7 years from the date of purchase (to comply with HMRC financial record-keeping requirements)
Customer account data: For the duration your account is active, plus up to 3 years after your last interaction with us
Marketing data: Until you unsubscribe or withdraw consent, after which we will suppress your details rather than delete them to ensure we do not contact you again
Customer support communications: Up to 3 years from the date of the communication
Website usage data (cookies and analytics): As set out in our Cookie Policy

9. Cookies

Our website uses cookies and similar tracking technologies to improve your browsing experience, analyse site traffic, and enable certain functionality. By continuing to use our website, you consent to our use of cookies in accordance with our Cookie Policy. You can manage your cookie preferences at any time via your browser settings or our cookie consent tool.

10. Marketing Communications

We will only send you marketing emails if you have given us your consent to do so. You can withdraw your consent at any time by:

Clicking the unsubscribe link in any marketing email we send you
Emailing us at sales@homeofclay.co.uk and requesting to be removed from our mailing list

Withdrawing your consent will not affect transactional emails such as order confirmations and dispatch notifications, which we will continue to send as these are necessary to fulfil your order.

11. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:

Right of access -- you may request a copy of the personal data we hold about you (known as a Subject Access Request)
Right to rectification -- you may ask us to correct inaccurate or incomplete personal data
Right to erasure -- you may ask us to delete your personal data in certain circumstances
Right to restrict processing -- you may ask us to limit how we use your data in certain circumstances
Right to data portability -- you may request your data in a structured, machine-readable format for transfer to another provider
Right to object -- you may object to processing based on legitimate interests or for direct marketing purposes
Right to withdraw consent -- where processing is based on consent, you may withdraw it at any time without affecting prior processing

To exercise any of these rights, please contact us at sales@homeofclay.co.uk. We will respond within one calendar month as required by UK GDPR. We may need to verify your identity before processing your request.

12. Security of Your Information

We take the security of your personal data seriously and have appropriate technical and organisational measures in place to protect it against unauthorised access, loss, destruction, or disclosure. Our website uses SSL encryption and all payment processing is handled securely by Shopify.

Please be aware that no method of data transmission over the internet is entirely secure. We recommend that you do not share sensitive information via unsecured channels and that you keep your account credentials safe and confidential.

13. Children

Our website is not intended for use by children under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with their personal data without appropriate consent, please contact us at sales@homeofclay.co.uk and we will delete it promptly.

14. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and this Privacy Policy does not apply to them. We encourage you to read the privacy policy of any website you visit.

15. How to Complain

If you have a concern about how we handle your personal data, please contact us first at sales@homeofclay.co.uk and we will do our best to resolve it.

If you are not satisfied with our response, you have the right to lodge a complaint with the UK's data protection regulator:

ICO	Information Commissioner's Office
Website	ico.org.uk/make-a-complaint
Telephone	0303 123 1113

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the date at the top of this page. We encourage you to review this policy periodically. Where changes are material, we will notify you by email or by a prominent notice on our website.

17. Business Information

Company	Tile and Stone Boutique Ltd
Registered Office	2/3 Borough Road, Newcastle-under-Lyme, Staffordshire, ST5 1TJ
Company Number	08489720
VAT Number	162624419
Email	sales@homeofclay.co.uk
Telephone	01782 617517

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